💸 Top 3 Reasons You’re NOT Raising Your Prices (and Why You Should!)

I’m back from the Arctic! Yes, you read that right—I just spent an incredible 4 days in Svalbard, one of the northernmost inhabited places on Earth. Think polar bears, glaciers, -26 temperatures! (mind-blowing! 🤯). If you ever get the chance, go—it’s stunning!

But let’s talk about something else that stood out to me... the prices! Norway isn’t cheap, and while I was paying £8 for a coffee (yes, really ☕️), I had a moment of clarity—this is why I’m so glad I raised my prices this year.

Raising your prices isn’t just about profit—it’s about value, confidence, and sustainability. Yet so many clinic owners hold back. If that’s you, here are the top 3 things stopping you from raising your prices (and why you need to get past them!):

1️⃣ Fear of Losing Clients Worried clients will leave? The right ones won’t. People pay for quality, experience, and trust—you offer all three. Those who disappear? They were likely price-driven, not value-driven. Focus on attracting your ideal clients, not discount hunters.

2️⃣ Thinking You’re ‘Not There Yet’ I hear this all the time: “I’ll raise my prices when I have more experience / more followers / a bigger clinic.” Nope! 🚫 If you’re delivering results and investing in your skills, you’re already worth more than you think. Charge accordingly.

3️⃣ Feeling Guilty About Charging More You’re running a business, not a charity! Your knowledge, skill, and dedication deserve to be compensated fairly. When you charge properly, you can reinvest in better treatments, training, and client experience—everyone wins.

✨ The Bottom Line? ✨ Don’t wait until everything “feels right” to charge what you’re worth. Be bold, back yourself, and start now. Your business (and bank account) will thank you. 💰🙌

Let me know—what’s been holding you back from raising your prices? Hit reply, I’d love to hear your thoughts!

Until next time -
Zoe
The Skin Clinic Coach