My Favourite App for Easy, Professional-Looking Videos 🎥

Written By Zoe Myers

Last week was a bit of a bittersweet one in clinic. One of my amazing aestheticians finished her last week with us, and it honestly felt emotional saying goodbye. She’s decided to step back to focus on her family — and while I completely support her decision, I’ll really miss having her in the team.

Moments like this remind me how important it is to support each other not just as business owners, but as real people behind the scenes. 💛

Anyway, I wanted to share something a little more practical with you this week...

If you want to grow your aesthetic clinic’s visibility online, video is non-negotiable.

But I get it — editing videos can feel overwhelming, especially when you're short on time or not “techy.” That’s why I always recommend one app to start with:

🎥 InShot

I use it myself for content creation, and I’ve trained my team and other clinic owners to do the same. It’s simple, intuitive, and super powerful once you get into it.

💡 Why I Love InShot:

  • User-friendly interface – No tech skills needed. Just upload, trim, tap and post.

  • Perfect for Reels & TikToks – Easily crop to vertical, add trending music, transitions and stickers.

  • Add text + captions – Emphasise your message and keep videos accessible.

  • Speed controls – Slow down or speed up your treatments for quick overviews.

  • Filters & adjustments – Make your lighting look professional (even if your clinic lighting isn’t!).

📲 Quick Ideas for Using InShot:

  • Time-lapse a treatment (like HydraFacial or microneedling)

  • Client testimonial clips with subtitles

  • Before & after transformation reels

  • “A day in the clinic” vlog style videos

Final Thought:

If you want to attract more clients, especially through Instagram and TikTok, start showing up on video. It builds trust, shows your results, and keeps you ahead of competitors.

You don’t need to hire a videographer — you just need InShot and a bit of confidence!

Head to my instagram to see how I'm utilising reels to organically grow my business for FREE 

Need help planning your clinic content or creating a repeatable system? Reply to this email or head to theskincliniccoach.co.uk to learn how I support other clinic owners just like you.

Until next time -
Zoe
The Skin Clinic Coach 

Zoe Myers
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