The Content Shift That Took My Socials to the Next Level 🚀
I’ve just got back from a few lovely days in Wales — lots of country air, no alarms, and lots of family time. It was exactly what I needed to recharge 💙
And now I’m back, I wanted to share something that’s made a massive difference to my socials this year — and could do the same for yours!
🎥 Making videos about well-known skincare brands
This one simple content shift has helped me grow faster, reach more people, and start conversations with potential clients who didn’t even know my clinic existed.
Why? Because brands like CeraVe, La Roche-Posay, The Ordinary are already in your ideal clients' bathrooms — and their search bars.
When you create educational content around these more commonly recognisable products, you:
✅ Show up in relevant searches
✅ Reach a much wider audience
✅ Build trust quickly as the professional voice
✅ Bring people into your world who were never looking for clinic-only products
🎯 Want to try this for your own content? Here’s how to start:
Pick a few popular skincare brands your ideal clients use or ask you about regularly
Film short, punchy videos reviewing products, sharing pros & cons, or busting myths
Offer professional advice — what you'd recommend instead (and why)
End with a call to action — invite them for a consultation or suggest what to try next
Stay consistent — make it a regular part of your Reels or TikTok strategy
✨ This style of content positions you as the go-to expert and keeps your clinic front of mind when they’re ready to make a change.
💬 Want to see how I’ve done it?
👉 Check out the Reels on my clinic page @authentic_aesthetics_clinic
It’s been a total gamechanger — bringing in new followers, building trust fast, and converting more people into real clients.
Give it a go — and let me know how you get on!
Until next time -
Zoe
The Skin Clinic Coach
